Stuff i like

itscolossal:

A rainbow of legs.  Shoe Salon Breuninger by John Breed.

helloyoucreatives:

Only for children. 

hallojo:

This is amazing! A very smart beer from Heineken. #TribalDDBAmsterdamforHeineken

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’. Nice to see that creative technology is really at the centre of the product experience and not just something extra on top.  Heineken Ignite turns the bottle into an interface for a more socially connected drinking experience between people and the club.  The bottle literally lights up when people clink any two together for a “cheers”.  It sparks when they take a sip, and goes to sleep when left untouched. 

Nice example of Arduino in Advertising. Would be nice though if the bottles were able to interact with each other and not only with the music.

goodtypography:

The History of Typography - Animated Short by Ben Barrett-Forrest

Submitted by probablyincompetent

Nice job there. Great idea using stop motion with paper cut letters.

helloyoucreatives:

The world’s smallest movie. 

adteachings:

A brilliant idea for Snickers. Agency write-up below.

(Hat tip to Anthony Kalamut!)

Snickers knows that when you’re hungry, you’re not yourself. Your productivity goes down, thinking becomes harder and you begin to make mistakes here and there. It’s been the basis of Snickers’ campaign over the last few months and this campaign takes advantage of that common occurrence, misspelling search terms.

AMV BBDO in London worked with Google to identify the top 500 words that people regularly misspell and bidded on them through Google Adwords. So when someone misspelt said words, they would be greeted by an ad linking to Snickers’ site.

As a use of Adwords, it’s pretty clever. Since we type so fast, we’re all guilty of misspelling search terms every now and again, and we’re quick to say that it rarely happens when in actual fact, it occurs more often than we’d like to admit.

In just two days, the ad was seen by over 500,000 people, and since few would run an ad campaign based specifically around misspelt words, the cost for implementing it was rather minimal.

Great impact. :)

helloyoucreatives:

Hate for the right reasons. 

Not bad. Reminds me of the Amnesty International “Trial by Timeline” Campaign. Very similar Idea: http://www.trialbytimeline.org.nz/